Depending on the relative humidity where you are at, hydrophilic (water absorbing gel) materials may work. They work by means of evaporation, so if you aren't moving and the humidity is really high, they aren't going to work that well. In hot, dry conditions though, they work great.
I have one of these: http://www.cyclegear.com/eng/product/Cooling_Vest/web1001053 I used this under a mesh jacket riding from LV in 110F+ heat on the way to Taos, NM for WestFest a several years back. I also use it when I have to spend more than 30 minutes or so outside mid-day. It was packed in my bag "just in case" when I went to UT for my last shooting class, since I didn't know how high the temperature would be.
The Columbia product you linked to is like Under Armor heat gear. Other companies also make them. I have two long sleeve shirts made by Champion. They are basically a very tightly woven, tight fitting lycra and polyester blend that immediately wicks perspiration to the surface. I wear mine for both sun protection and cooling. This is what I generally wear when I am going shooting early in the morning before the temperatures get too high.
I also have Cool Ties that I picked up from REI, which are filled with hydrophilic gel.
All of the items that the web site millert85 mentions are available in the US. Phase change vests are commonly sold by industrial safety companies for firefighters and road construction workers. They are very expensive compared to hydrophilic cooling, and require 20 minutes or so in an ice water bath to convert them back to a solid so they can be re-used.
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