You didn't happen to break open the brake lines or introduce air into the system did you?
When was the last time you changed brake fluid?
I assume that you measured the free play before and it was good but then changed after you changed the brake pads. Normally I would not expect this unless I some how introduced air into the brake lines which would give me a spongy feel and possibly make it difficult to measure free play.
The only other thing would be to make sure you pump the brakes all the way back out before measuring free play.
After that I would start to look for mechanical things like is the brake lever pivot bolt tight or is the bolt worn? How old is the bike and what is the mileage? Is it time to rebuild the master cylinder?
Just went through a similar issue on my KTM 450 EXC but in that case the rear brake always had a lot of free play. In the end I needed to replace the brake lever bearings, brake m/c push rod, and rebuilt the rear brake MC. After that it was better but not as good as I thought it should be. The last little bit turned out to be a worn and twisted foot peg - was running out of adjustment to get the brake lever into the right spot. Replaced that and now I like it.